This is something you may do without even realizing why you do it.
Using the right colors will help your customers KNOW, LIKE, and TRUST you. Having the right color scheme makes customer comfortable and gives them a positive feeling about you and your site.
Let’s look at the psychology of colors.
RED
Sporty cars are often red for a reason. Red grabs your attention and creates strong emotion. Red makes you want to take action. Red signifies
- energy
- power
- passion
- courage
- excitement
,With red, you can portray speed, strength, or passion for your business. Red draws intention and is exciting.
ORANGE
Orange grabs your attention. Possibly more than any other color. This is why so much safety equipment is orange; e.g., traffic cones. But happiness and optimism are identified with orange as well like Thanksgiving. Orange signifies
- upliftingÂ
- flamboyantÂ
- successÂ
- determination
Orange is a fun color. You can use orange to show you like to have fun and are not too serious. But be careful not to use too much orange it can be overpowering and make visitors uncomfortable.
YELLOW
Yellow is bright and sunny. People feel joy, happiness, and positivity from yellow. If you want an attention grabber, bright yellow is your color especially if paired with black for high contrast. Yellow signifies
Â
- happinessÂ
- optimismÂ
- cheerfulÂ
- joyÂ
- energy
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Yellow tends to be a happy, warm color but has has negative connotations too; e.g., cowardice. Don’t over use bright yellow in particular.
